Representação social do Programa Bolsa Família entre beneficiárias de Montes Claros/MG

Abstract

The Bolsa Família Program is a conditional income transfer program that benefits poor and extremely poor families enrolled in the CadastroÚnico. Social Representation is a theory of common sense constructed in the course of interindividual communication, which enables the understanding of social and individual attributes present in the daily relationship of individuals in their groups, revealing phenomena of and in social relations in different times and spaces. The objective of this research was to analyze the social representation among beneficiaries of the Bolsa Família program in Montes Claros. Field research was carried out, through a case study with a qualitative approach, with descriptive retrospective, cross - sectional and interpretation by content analysis. The sample consisted of content saturation, with a total of 97 interviews in 10 service areas of the program. The results elucidated attributes derived from the co-existence of traditional and modern societies, reproduced in daily relations, adding religious representational elements of help and favor to the needs in specific situations of risks and attributes of colonelist, personalist past whose central point was translated in individualism and in work as necessary to access to the program. The social representation analyzed prevents beneficiaries from recognizing the program as a right and duty of the State. The Social Assistance Referral Centers are important tools in strategic territories where almost all the beneficiaries reside and participates in the daily life of these families, being common sense theory is constructed and reinterpreted in the relations the generation of conflicts with the unveiled attributes could contribute to its reinterpretation.