As (des) continuidades do trabalho na sociedade de pós-grande indústria e o ideal evolucionário do Marketing Multinível

Abstract

From the break with Taylorist / Fordist industrial logic in the late 1970s emerges the post-big industry society that, according to Fausto (1989), is built on the dynamics of production based on knowledge and technology and no longer on the quantum of job. This tendency is apprehended by enthusiasts of the thesis of immaterial labor, as the great advance of the labor society towards the emancipation of the working class, a process of which "knowledge capital" would be the predominant factor. However, the optimistic view of the possibility of emancipation of the working class thanks to historically constructed knowledge arouses a series of opposing arguments denouncing the incorporation of worker subjectivity into the very system of capitalist exploitation and domination. In this sense the work in services would be one of the great expressions of the intellectual and subjective work and the business model of Multilevel Marketing a strong example of this phenomenon. In this direction, the present work is dedicated to show the manifestations of the work in MMN through the reports of its involved seeking to establish a dialogue with the theoretical references that subsidize the discussion.