O conservadorismo e os evangélicos nas eleições brasileiras (2011-2018)

Abstract

In 2018, the election of Jair Messias Bolsonaro represented the rise of a far-right candidate, as well as a change in the party and political scenario when the Workers' Party (PT) fails to elect a candidate after consecutive years. The crisis that began in 2013 and other events in Brazilian politics helped conservative projects gain visibility and supporters. The analysis will contemplate the understanding of the candidate's strategies through his conservative speeches in the course of his political life, the connections with the evangelical denominations and agendas in favor of the family, public institutions, the homeland with moral contours that influenced the last presidential election. To this end, an analysis of content discourses on digital platforms was developed as a communication strategy generating great repercussions in the press and social networks.