Novas configurações na organização do trabalho, vínculos empregatícios e subjetividade dos trabalhadores em sociedades de informação e comunicação: infoproletariado e telemarketing em Call Centers

Abstract

The capitalist mode of commodity production has changed historically, expanding its hegemonic capacity from its transitions in what refers to its way of organizing work, employment and production. Industrial and technological revolutions largely depict this remodeling and bring to light new configurations arising from these metamorphoses of capital in these first decades of the twenty-first century. Such transformations have consequences on workers' lives, especially with regard to the organization of work, the employment links and the subjectivity of workers. Considering the contemporary societies, which are developed from a logic of commercial production, based on telematics, there are several intermediary branches in productive activity that are intensive in information and communication, among them, the Call Centers. The Productive Restructuring reconfigures the dimensions of the worker and his / her insertion in the world of work. Aspects that once were not appropriated by capital as the subjective dimension are taken over by the mode of organization of capitalist labor in its new coat of flexible accumulation that makes the worker sick and changes his experiences in labor relations. In this context, the problem that guides this research can be summed up in the following questions: (i) To what extent are Call Centers indicative of new reconfigurations in the world of work, the emergence of new categories of workers, new forms of And flexible organization of production and labor? (Ii) What is the socio occupational profile of workers, Telemarketing Operators, considering the diversity of socio occupational profiles that this new proletariat is constituted, in its different variables, such as gender, generation, race / ethnicity? (Iii) Who are the companies active in the area, in which sector, what they produce, of what size? In front of which organizational contexts are structured, what are their business strategies? Why do they relate virtually to customers / consumers instead of face-to-face? The research comprehends these questions posed by the new morphologies that the work has presented the society, appropriating flexible alternatives, that bring contradictions to the Class-that-lives-of-work and makes it sick, the precariza and takes for itself the Dimensions of the worker: the physical and also the subjective. The general objective of the study is to understand how the labor relations in Call Center companies are constituted, considering the new forms of productive organization in the 21st century. The specific objective permeates the socio-occupational profile of the workers of the sector and the characteristics of the companies operating in the area, as a process of understanding the general objective. In terms of methodological procedures, the key categories and concepts are: capitalist mode of production, flexible accumulation, labor, employment, productive restructuring, infoproletariat, Call Center, telemarketing, precarious work, precarious employment and subjectivity of the worker. Through these categories, it is sought to understand, in a general way, how the process of Productive Restructuring and the new mode of productive organization, settle in flexible companies, such as Call Centers and from these prepositions as they establish the labor relations In a scenario of the construction of a new proletariat - the infoproletariat.