Midia e imaginário político em torno dos protestos de rua e o projeto memória globo (1984-2013)

Abstract

This dissertation aims to analyze the transformations of the media due to the Street Protests political imaginary. The traditional media had much influence on the protests of redemocratization. It managed to manipulate, sometimes to reduce the intensity of the protests as in the “Diretas Já,” or to influence the people to go to the streets, as in the Movement “Caras Pintadas.” The miniseries “Anos Rebeldes” spread well the ideas for the protesters to take to the streets in 1992. One of the questions of this research is to understand why the project “Memória Globo” neglected this protest because in the historical time the Globo Television Network influenced the youth with the miniseries. Memória Globo was a project created to comply with the marketing core ideas of the company, that is, a creation of a new identity for itself. The historical time of the project is summarized from 1999 to 2004. During this period, the broadcast network intended to make a historical/journalistic review of the “wound” of the Globo Organizations, which was redemocratization. Finally, this trajectory traced from traditional media aimed to understand the transformations that occurred in the Manifestations of June 2013 in Brazil that had the methodological change of the formation of the Political imaginary with the alternative media and its technological innovations.